Timing is everything - Impakt tribe

Are you wondering why now is the time to send investors your Pitch Deck?

Are you trying to perfectly time the sending of your Pitch Deck to investors?

Are you still making up excuses as to why you should wait before hitting send and pitching to investors?

The best time to do it is right now, and here are just some of the reasons you can’t afford to wait.

Get Help On Your Pitch Deck & Pitch

As I share with members of Impakt Tribe, where we help from A to Z with everything related to fundraising, some investors can really be helpful in honing your pitch and Pitch Deck. 

This is one thing which you should try to have as close to perfect as you can before shipping. Even more so than your product. Yet, you might only get those final adjustments right with some real feedback from active investors. 

Send it, ask for feedback. Then tweak and keep going.

One great strategy to apply here (suggested on the Dealmakers Podcast) is to start at the bottom of your target investor list and work your way up. This way, by the time you get to pitching your ideal investors you’ll have it perfectly polished. 

The Money Will Go To Your Competition If You Don’t Get It

There may be billions of dollars in venture capital out there. Even trillions in different formats. Of course, the right fitting capital from investors who you really want to work with and are funding in your specific space probably represents a much smaller percentage of this pool of money. 

Once that money is invested it is going to be tied up for quite a while. Maybe a decade or more. It’s off the table and illiquid. 

Worse, that capital will go to your competitors. That creates a snowball effect which can be hard to catch up with. 

Leverage The Help Of Investors To Get To The Next Stage

The actual funds typically rank pretty low in terms of reasons to raise equity funding from investors. In fact, experienced repeat founders who have more than enough of their own cash to self-fund their ventures often raise equity rounds just to bring in investors.

While the money can help, it is often the knowledge, resources, connections, and credibility that investors bring to the table that really propel startups to the next stage. 

Even if your plan isn’t perfect, many may want to get on board and help you with this mission. 

Getting The Money In The Bank Will Take A Lot Longer Than You Think

While there are certainly exceptions, even just getting to that first yes is just the start of the fundraising round. You’ll probably need a variety of investors in each round. You’ll have to negotiate with a lead investor, go back and secure the others, and wind your way through due diligence and the paperwork before the money hits the bank. 

Getting to that first year can take longer than most entrepreneurs expect too. It can be a full time job for your whole team for a while. Even for some of the most successful startup founders it has taken hundreds of pitches and notes to get to a single yes from an investor. You may have to go through several meetings with each investor before you get a yes or no too. 

This is also true for relationships. It takes time to develop relationships and trust. The sooner you start, the better.

Maintain Your Moving Advantage

Whether you are the first mover in your category or not, it is smart to preserve your position. Wait too long and someone bigger and better funded may eat up the void you hope to fill. Or a new startup venture will come up behind you, and may be willing to be leaner and faster and undercut you. 

Succeeding In Startups Is About Momentum

Move fast, fail fast, learn fast and iterate fast. That’s what startups are about. That’s what it takes to succeed. This is important to keep in mind when addressing why now is the time to send investors your pitch deck.

Fundraising also takes a lot of time and focus. It is a hurdle to all of the other things you need to work on to actually get this business moving and growing. Get your pitch deck out there, cross this to-do item off your list and keep moving forward to the next most important and valuable thing you can do.

Get A Return On That Investment

You’ve probably spent thousands of dollars on your pitch deck. Especially when you tally up the time and energy you and your team has put in. Get a return on that investment. Until you send it, you can’t get funded, and that asset is sitting idle. Put it to work. 

You’ll Miss All The Shots You Don’t Take

If you don’t try you can’t succeed. Every chance you don’t take is one that you can’t win. Every day you don’t send your deck to investors is a day you aren’t going to get funded. Every day matters. There is never a perfect time. There will always be an excuse if you don’t have the courage to do it. Yesterday was the best day to send it. Today is the next best day. When tomorrow arrives today will be yesterday.

One of the most common pieces of top advice from the most successful startup founders is to start sooner! If your Pitch Deck really isn’t in a sharable condition, set a hard deadline for sending it to investors no matter what. Then finish your materials and ship it.

Please let me know in the comment box below, what is your nr 1 learning from this blogpost.
Thank you in advance for sharing your thoughts.

Your biggest fan,

Jeroen van der Heide Co-founder & Ecopreneur

P.S. Share this article with your Facebook friends, LinkedIn contacts and Twitter followers with the SHARE buttons below…… so that your network can also benefit from this.